Twells Wins UK’s Overall Best Dealer Award!!
Twells of Billinghay have just found out that the well- respected national car magazine Auto Express in conjunction with Driver Power and leading data analyst Statista… have carried out extensive research into finding out who really is the UK’s Top Dealer out of ALL the New and Used Car Dealers from every franchise operating throughout the UK last year. This is the first time that this exacting survey has ever been carried out.
The survey polled customers and also sought peer to peer recommendations about more than 15,000 dealers within the UK for 2016! The objective was to find the top 1000 Dealers and the criteria was scored on quality of service, advice, information,the offer and overall service satisfaction to create this unique customer rating score. John was amazed to receive official confirmation of becoming joint Best UK Dealer for 2016… when he was not even aware that this survey was actually happening!
In the end the top 1000 dealers were short listed and published in Auto Express car magazine two weeks ago… and then the top scoring dealers from these elite 1000 were analysed again. On this strict criteria only 46 dealers earned a rating of 90% or more. Twells and their two fellow joint winners (one in Telford and one in Peterborough) earned the fantastic overall rating of 94%!
John is naturally so very proud of this first ever national award across ALL franchises and especially for all of his great team… who he says work so very hard. This award follows on from Twells being voted yet again a Vauxhall Customer Excellence Award winner for 2017 . This is the 6th time in succession that they have managed this National Vauxhall award and they are the only dealer in the UK Network to have achieved thisprestigious award continuously.
Winning awards is the norm for Twells of Billinghay as they have been leadingVauxhall’s early Customer Surveys called PSS and SSS since they were first introduced in the year 2000! Twells have either been 1st or within the top six during the whole seventeen years of this period. A fantastic achievement!
John Twells has been Retail Operator and a Vauxhall Main Dealer for Central Lincs since 1980. His grandfather Fred started up the business in rural Billinghay as a blacksmith in 1928. Fred gradually moved into repairing cars and lorries and then went into haulage (in1938) and together with sons Edward (John’s father) and Charles (uncle) finally gained a Ferguson Tractor franchise for Central Lincs in1956.
John came into the business in 1963 really wanting to be a PE Teacher but buckled down to working in the garage mainly doing the accounts. He was passionate about cars and gradually persuaded his father and uncle to eventually change the emphasis of the garage into repairing and selling used cars before being granted the BL franchise for the local area in 1972.
However John together with his wife Marjorie really wanted to be a main dealer working closely with a UK manufacturer…. which they were able to do in 1980 with Vauxhall and Bedford… and they never looked back since!
John and Marjorie still have a great passion for cars and they now have their daughter Sarah (Company Accountant) and son in law Dan (Sales Director) working alongside them. The whole Twells team and family are all convinced with the latest exciting moves going on right now within the franchise and Europe… that the future looks very bright indeed for everyone.
The Twells family attribute their small success to having high principles in business in all of their dealings with their customers. John still uses some of his grand father’s philosophy to see him through any potential problems that might occur on a week to week basis.
He feels that there is… and always will be.. a place for sincerity in business together with “owning the problem” if there ever is one. John paid tribute again to all of his family of well trained and loyal staff…. all working together… as well as their work ethic and passion about Twells and the Vauxhall brand!